My first approach to creating a system for these books was to think about creating grid systems that could work for a variety of content. I realized there would have to be different grids used depending on the content; a book of short stories (text heavy) would not require the same sort of grid as a photography book (image heavy). Also it is important not to let the grid completely dictate the layout, and allow the varying content help define the feel each individual book. The main challenge is creating a system that will work across a range of books, creating a cohesive feeling, that indicates these books are all being published by the same company, and at the same time allow each books to be a unique entity and expression of the content it houses.
Something I’ve considered is the possibility of creating unity from the outside and allowing the inside to speak for itself. Another idea is to create several sub categories (i.e.. art, essays/non-fiction, poetry, short fiction) where the inside of each category will follow a general pattern, and then all categories will be tied together through the outside elements (cover, colour, format, size, etc.)
Deciding on a name for the publishing company was a important initial step in getting this project underway. With a name, the exploration of the branding and identity has a firmer ground on which to stand.
When deciding on a name for my publishing company I thought about the actual physical format of the books for inspiration. Since they are going to be small format books I wanted the name to reflect this. After some brain storming I came up with a long list of possibilities. With the input of my instructor the top two names that stood as major contenders were Half Pint Press and Budding Books. Half Pint Press is a direct reference to the small size of the books, and is a fun and playful name for the company. Budding Books can refer to the small size as well as the possible content (new emerging writers and artists) and the fact that this company is a small seed being planted in the large world of corporate book publishing.
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